Multilingual professional with solid background in brand management and consultancy (brand audit, brand strategy, brand execution) for symbol intensive companies in the Chinese market.

As General Manager of Creative Capital Shenzhen, in charge of:
· Business development and sales management
· Project and account management
· Manage a team of copywriters, graphic and interior designers
· Assist domestic clients in developing and applying their brand identity to product identity, retail identity and communication identity
· Assist domestic clients in their brand execution strategy
· Assist international clients in customizing their storytelling and brand execution strategy for the Chinese market.

As Lecturer in fashion, luxury and design management at Istituto Marangoni Shenzhen, in charge of the following courses: fashion and luxury management, fashion marketing, fashion branding, principles of product development in fashion and design, supply chain management.

Session: Workshop 3 – East Meets West: Innovative Storytelling in Branding

Date: 13 Jun